Pursuit Lifecycle Management · Built for AEC

Your pursuit headquarters.

It's A Go Connect is Pursuit Lifecycle Management built for architecture, engineering & construction firms — one home for every opportunity, from first signal to win, however your firm pursues work.

Federal State Local Municipal Private
The AEC pursuit lifecycle — your stages, your way
01
Identify
02
Go / No-Go
03
Pursue
04
Submit
05
Won
+
Your stages

Fully customizable. Add the stages your firm actually runs — Sources Sought, Capture Plan, Shortlisted, Interview, Debrief — and tailor the flow to each market. One system that bends to your process instead of forcing you into someone else's.

Why this one's different

Built by a marketer. Not a software company.

For 25+ years I've fought clunky CRMs that were really built for accounting, project management, and HR — with marketing duct-taped on as an afterthought.

So I built the system I always wished I had: your pursuit headquarters — one place to run go/no-go, manage the pursuit lifecycle, and keep your team moving — shaped by how AEC marketing and BD actually work, and priced so a firm of your size can actually say yes.

AEC-native

Speaks your language

Opportunities, go/no-go, teaming, pursuits and wins — your pursuit lifecycle, not generic "deals" and "leads."

Marketing-first

Where you live

Designed around the marketer's and BD lead's day, not bolted onto an accounting backbone.

Right-sized

Lean, not bloated

The features you'll use, set up for you in days — minus the six-month implementation project.

It's A Go Connect vs. the usual suspects

Big price tags. Wrong fit.

The enterprise platforms are either built for accounting and project management with marketing as an add-on, or they're general-purpose tools that don't know the first thing about how AEC firms actually pursue work. Here's the honest breakdown.

It's A Go Connect™ Deltek Vantagepoint Unanet / Cosential HubSpot Salesforce Federal Compass
Built for AEC Purpose-built
The whole thing is AEC.
~ Project-based
ERP first; CRM is a module.
~ AEC, but heavy
AEC-built, enterprise-scaled.
No
Generic sales CRM.
No
Generic until you build it.
GovCon-wide
Federal contractors, not AEC.
Marketing & BD come first By design
Built around your day.
Afterthought
Accounting/PM/HR is the core.
~ Partial
Users flag weak BD planning.
~ Sales-shaped
Marketing, but not AEC.
DIY
You configure everything.
~ Intel-first
Research tool; pipeline is a feature.
Follows the AEC pursuit lifecycle Yours, customizable
Every market, every stage you run.
~ ERP stages
Project-shaped, not pursuit-shaped.
~ Configurable
It's there — you build the flow.
Sales funnel
Deal stages, not pursuits.
DIY
Generic stages, custom build.
Federal-only
Finds opps; doesn't run all markets.
Price Affordable, flat
Transparent monthly. No surprise.
$$$
Enterprise — often ~$18K+/yr.
$$$
Custom quote, typically $10K+/yr.
$$
Cheap to start, climbs fast.
$$$
Licenses + paid consultants.
$$
From ~$4K/yr; state/local tiers $9K+.
Time to value Days
Set up for you, done-for-you.
Months
Implementation project.
Months
Rollout + data migration.
~ Weeks
DIY, on you to configure.
Months
Consultant-led build.
~ Quick for research
Fast intel; not a full CRM.
Who really designed it A 25-yr AEC marketer
Who wins the work herself.
~ ERP software co. ~ ERP software co. SaaS giant SaaS giant ~ Market-intel co.
Strong fit ~ Partial / depends Gap
Pricing figures are public-market estimates, not vendor quotes — yours will vary.

Stop reading about it. Let me show you.

Twenty minutes, your screen, my system. I'll walk you through your pursuit headquarters and how the lifecycle fits your firm — no slide-deck runaround.

Book your demo
The cost check

What's your current stack really costing you?

Most firms have never added it all up. Drop in your numbers — these start as rough estimates, so adjust them to your reality. Watch the annual total climb.

Your current CRM
HubSpot, Salesforce, Cosential, etc.
Website hosting & domain
hosting, domain, security
Federal procurement tools
GovWin, Fedmine, SAM tools, etc.
Digital media & advertising
paid ads, social, email tools
Website updates & maintenance
devs, retainers, plugin fees
Contract & document management
DocuSign, e-sign, file tools
Learning management system
training platform, courses, onboarding
Outside AI tools
AI sitting outside your firm's systems
Time on pipeline spreadsheets
managing opportunities & client records by hand
Your estimated spend
$0 / month
$0
per year, before It's A Go Connect

It's A Go Connect is your pursuit headquarters — it folds most of this into one affordable system and gives back the hours you're losing to spreadsheets. Book a demo and I'll map your number against what Connect actually costs.

Add your name and a valid work email to continue.
Got it
You're spending
$0/yr

That's the number to beat. Finish booking your demo and I'll show you exactly where It's A Go Connect lands against it.

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IT'S A GO CONNECT™

Pursuit Lifecycle Management for AEC firms — your pursuit headquarters, by a marketing expert who's spent 25 years winning the work, not selling software.

A product of It's A Go Pursuits LLC
© 2026 It's A Go Pursuits LLC. All rights reserved. Pursue smart. Win more.